Lishh already had an established reputation, so this wasn’t a case of starting with a blank sheet of paper. The challenge was to refresh the brand in a way that felt modern and confident without losing the familiarity that existing customers already associated with it.
The project covered a complete identity refresh, along with updated branding and packaging. Every element needed to work together as a cohesive system, giving the business a more contemporary look while remaining practical across everything from printed materials to product packaging.
The refreshed identity gave Lishh a cleaner, more polished presence that reflected the quality of the business and its products. Rather than reinventing the brand, the focus was on building on what was already there—keeping the recognisable parts, improving the rest, and creating a visual identity that would continue to serve the business well as it grew.
