Look. Not every project is about big ideas or sweeping creative concepts. Sometimes the job is simply to take a set of courses and make sure the right people actually hear about them.
This campaign for Limerick & Clare ETB promoted their NZEB (Nearly Zero Energy Building) retrofit training courses—programmes focused on energy-efficient renovation and future-proof construction skills. What they wanted was straightforward: a suite of flyers designed to advertise the courses and encourage enrollment.
The challenge was making something clear, accessible, and credible enough to stand out in a space where a lot of training material can look and feel interchangeable. Nothing overly clever, nothing overdesigned—just a focus on clarity and making sure the information did its job.
The campaign did exactly what it was supposed to do. It resonated with the target audience, performed strongly for the client, and ultimately helped secure Limerick & Clare ETB as an ongoing client relationship. Sometimes that’s the best outcome you can get.
